The new Highlander had fancy new features and more room. Naturally, the client wanted to get that message out. We created a fully integrated campaign that communicated the new Highlander had lots more room, but no room for boring, with the Muppets as it’s spokespeople. My partner, Matt Poitras, and I wrote the music and lyrics that accompanied this campaign.
In online and mobile, we created a game that showed the features and space of the car but allowed users to launch and bop Muppets.
You can view the full case study here: