The Big Hundred

My partner, Julia Markiewicz and I, worked with Paul Scheer, June Diane Raphael and a team of rockstars to make this social good project. For the first 100 days of the presidency, we posted one positive action a day on Instagram. Each action was created by a comedian, artist or influencer.

We partnered with Funny or Die to kick the campaign off and worked with amazing people like Hannibal Burress, Sarah Silverman, Casey Wilson, Kristen Schaal, Lisa Congdon, Andy Rementer, and Mike Perry. In three months and with no budget, our project racked up 6.85 million impressions, 8,000 followers, and a writeup in the LA Times, People magazine, Entertainment Weekly and more. The campaign won a Silver Shorty for Social Good.

Click to press play on the case study below