Pedigree Superbowl

In 2008, Pedigree bought a Superbowl ad and wanted to get the word out about dog adoption.



We continued the pet owners stories online. Here are a few of my favorites:


With every video viewed, Pedigree donated a bowl of food to shelters. Over 7 million meals were donated.




Pedigree Adoption Campaign
Toyota Avalon
The Goodlife Recipe
Hyundai Equus