Educate Empower Kids is a non-profit organization whose mission is to help parents talk to their kids about all sorts of topics. One of which is “The Talk.” It can be so scary for parents to talk to their kids about sex. So, they created a series of books aimed at helping parents tackle this subject in a series of easy conversations, starting with easy ones like anatomy. I designed and illustrated the books and also created a campaign to help promote them. The goal was to make these conversations feel approachable and less daunting. I used an illustration style and color palette that felt simple and primary in an effort to make these conversations feel easy.
To promote the books, we created a digital campaign with the message:
if you don’t teach your kids about sex, they’ll learn it from somewhere else.