How do you get the word out on a new mint phone color?
You paint the town Mint.

Or you partner with street artist Ricardo Gonzalez who paints several of your New York billboards mint.

We teased the new color by having Ricardo tag
the boards in mint color along with a date.

And of course, we teased it on social

On the day the new color was available, we did a live mural painting
with Ricardo who painted the reveal of the phone.

Finally, in store, we hosted an even with Ricardo where he taught invitees his painting
technique where he also painted custom phone cases as giveaways