Typically known for making perfectly acceptable, reliable cars, Toyota decided it needed to also start making beautiful cars. The 2013 Avalon marked the first car in this exciting new direction for Toyota. We gave them an intriguing campaign that showed an Avalon artfully crafted.
We created an interactive tablet site and mobile ads that allowed potential buyers to interact with the new Avalon in an artful, engaging way.
The Print campaign won the Graphis Platinum award in the 2014 Advertising Annual. We were interviewed for the honor and one of my quotes was featured on the cover.