Since 2007, Hyundai was really starting to get consumers to think about them. They were mostly known for being economical, so how does the economical automaker launch a $60,000 car? We get them to rethink what a luxury car means all the way down to it’s owner’s manual and made the Hyundai Equus was the first car ever to have an owner’s manual come standard on an iPad. We created the first owner’s manual on an iPad showcasing the Equus’s features in an easy, interactive way.