Pedigree Superbowl

In 2008, Pedigree bought a Superbowl ad and wanted to get the word out about dogĀ adoption.

 

 

We continued the pet owners stories online. Here are a few of my favorites:

 

With every video viewed, Pedigree donated a bowl of food to shelters. Over 7 million meals were donated.

PedigreeSuperbowlWeb

 

 

Pedigree Adoption Campaign
PedigreeAdoptionPoster
Toyota Avalon
Avalon_Poster
The Goodlife Recipe
GoodLifePoster
Hyundai Equus
EquusPoster