I was commissioned to rebrand a high-end jewelry brand, MARA. Mara designs stunning pieces that has caught the eye of many celebrities, but lacked a real identity. During the rebranding process, we learned some interesting things about Mara’s design process and wanted to lean into this to create a stronger, more identifiable brand. Mara describes herself as a Shaman Rockstar infusing Reiki into each piece she designs. She uses ethically sourced materials and every piece is finished off with a personal touch. As a result, each piece is a little different. I brought this to life by creating an identity that infuses bold individuality with a personal touch.